AdMonsters Screens is the only conference for smart-screen media strategists, operations, technology, and revenue leaders. Meet the leaders, share best practices, and nail down your strategy for 2014!
November 22, 2013
Welcome & Intro
The Power of First Party Data
Acceleration will present case studies on how to leverage first party data for differentiated ad products and more effective customer marketing.
Jonathan Tate, Head of European Business Development, Acceleration
A Multiplier to TV
What happens when the world’s most pervasive broadcast medium intersects with a live, public and conversational platform? TV and Twitter are increasingly shaping one another, creating new opportunities for brands and broadcasters.
Oliver Snoddy, Head of Planning UK, Twitter
Overcoming Challenges of Cross Screen Measurements
One can only ever measure one screen when looking at a person. Nielsen has introduced TV measurement vs. online measurements with OCR and XCR tools. Given some case studies, Andrew will show how to overcome challenges in a multi screen world.
Andrew Bradford, VP, Nielsen
Adobe Sponsor Session:
Fireside Chat with French Television Broadcaster, M6 Group & Adobe Primetime
Join M6 and Adobe Primetime for a discussion around dynamic ad insertion in simulcast, live and on-demand programming across screens. Key areas of discussion include:
- How can the industry prepare for dynamic ad insertion into simulcast and live broadcasting across screens?
- What’s the optimal way to create a an engaging, personalized viewing environment?
- What infrastructure changes are necessary to drive advertising and content access revenue higher?
Industry Panel Sponsored by YuMe:
How to scale the “2nd screen”?
How do creative and innovation link the scale to the 2nd screen? Which ways can you utilise TV against other screens and scale branding efforts?
Keynote Intro from Adap.tv:
TV As We Know it is Changing Forever
Catch up television is becoming the preferred way to watch TV programmes, with viewers increasingly choosing mobile phones, tablets and computers as the device on which they want to view the content. What does this mean for traditional TV? How are these changes going to impact the way media is traded? Who are likely to be the winners and losers?
Brian Fitzpatrick , Managing Director, Europe, Adap.tv
Innovation from a Broadcaster Perspective – How X-Factor Went Multi- Channel
ITV has been embracing the challenges to capture the attention of their audience. By using the X-Factor …..[app, game, voting system] ITV has shown how to engage with their audience across multiple screens and channels.
Jon Block, Controller of Commercial Digital Products, ITV
Google Sponsor Session:
Simplifying Multiscreen Content Monetisation
The proliferation of screens and user touch points in the last few years has created huge opportunity for user engagement, but has traditionally come at a cost of complexity. Simplifying that is something Google is passionate about; this session will outline the strategies we have been working on and share best practice.
Ross Brockman, Strategic Partnerships, Mobile & Games, Google
AR Revolutionising Above The Line Media with Pull Approach
Viviane will be speaking about how new life is being added into above the line media advertising by augmented reality based consumer engagement. The exciting world of AR and dynamic targeting having an direct impact on effectiveness of traditional media by making it measurable.
Viviane Paxinos, Head of Business Development, Blippar
Challenges of Multi-Screen Performance Campaigns
The rise in multi-screen media consumption has given advertisers a new challenge. Join Steve Pereira, Head of UK Advertising Operations, QUISMA as he discusses the ways in which marketers are coming to terms with this new ecosystem for performance advertising. Steve will share best practice tips for tracking across mobile devices and show how advertisers can use re-targeting for maximum return.
Steve Pereira, Head of UK Advertising Operations, QUISMA
Outdoor + Screens – a powerful partnership
The first billboard dates back centuries. The technology developments throughout these years have been ground-breaking and interestingly, outdoor advertising has been at the tip of that process throughout, migrating and moving alongside the changing technology landscape. Geo-fencing, augmented reality, NFC, and digital outdoor advertising (the here and now) all showcase the ability of an old medium to be flexible in the midst of a relentless revolution. Lee Anderson, Head of Marketing at Primesight, will take us through the exciting opportunities that advancements in screen, digital and mobile technology have presented outdoor advertising with.
Lee Anderson, Head of Marketing, Primesight
Multiscreen Attribution and Cross Platform Tracking
Is multiscreen attribution actually happening? Can you track cross platform? Will you be able to use TV schedules against your 2nd screen?
Sponsored by Mediaocean
Following from last year’s success, we are wrapping up the day and trying to evaluate the significance and balance between the brand wanting the impact versus the ad operation measuring it.
Networking Drinks Reception
Who attends Screens?
AdMonsters Screens caters to media leaders, mobile/tablet experts, digital marketers and innovators and those that are already trading in in the currencies of multi-platform and multi-screen. Attendees include:
- Design & build creative agencies
- Leading digital media agencies
- Publishers & media owners
- Advertisers & client brands
- Technology vendors
- The media technology investment community
- Entrepreneurs, innovators and designers
What topics will be covered?
A sample of the topics that will be covered is:
- Metrics and Measurement across platforms
- Creative delivery
- Maximising reach
- Interaction between devices
- Freemium vs. paid content strategy
- Click-throughs V Completion plus many more
I’d like to present at Screens. How can I get in touch?
To apply as a speaker at Screens, please complete the speaker application.
I’d like to discuss sponsorship opportunities at Screens. How do I get in touch?
Our events are supported by the leading media technology and services companies. If you would like to know more about the opportunities at Screens, or any other event, please get in touch with our sales team.
Phone: +49 89 76704459
Mobile: +49 172 8267364
Press & PR enquiries?
Phone: +49 8151 5566045