London 2013


AdMonsters Screens is the only conference for smart-screen media strategists, operations, technology, and revenue leaders. Meet the leaders, share best practices, and nail down your strategy for 2014!


November 22, 2013

8:00 am – 9:00 am


9:00 am – 9:20 am

Welcome & Intro

9:20 am – 9:30 am

The Power of First Party Data

Acceleration will present case studies on how to leverage first party data for differentiated ad products and more effective customer marketing.

Jonathan Tate, Head of European Business Development, Acceleration

Session Type:
Keynote Intro

9:30 am – 10:10 am

Keynote Presentation:

A Multiplier to TV

What happens when the world’s most pervasive broadcast medium intersects with a live, public and conversational platform? TV and Twitter are increasingly shaping one another, creating new opportunities for brands and broadcasters.

Oliver Snoddy, Head of Planning UK, Twitter

Session Type:
Keynote Presentation

10:10 am – 10:15 am


10:15 am – 10:45 am

Overcoming Challenges of Cross Screen Measurements

One can only ever measure one screen when looking at a person. Nielsen has introduced TV measurement vs. online measurements with OCR and XCR tools. Given some case studies, Andrew will show how to overcome challenges in a multi screen world.

Andrew Bradford, VP, Nielsen

10:45 am – 11:10 am

Networking break

11:10 am – 11:50 am

Adobe Sponsor Session:

Fireside Chat with French Television Broadcaster, M6 Group & Adobe Primetime

Join M6 and Adobe Primetime for a discussion around dynamic ad insertion in simulcast, live and on-demand programming across screens. Key areas of discussion include:

  • How can the industry prepare for dynamic ad insertion into simulcast and live broadcasting across screens?
  • What’s the optimal way to create a an engaging, personalized viewing environment?
  • What infrastructure changes are necessary to drive advertising and content access revenue higher?

Martin Boronski, Chief Technology Officer, M6 Group
Steve Allison, Senior Manager Evangelism, Adobe Video Solutions

Session Type:
Sponsor Session

11:50 am – 12:30 pm

Industry Panel Sponsored by YuMe:

How to scale the “2nd screen”?

How do creative and innovation link the scale to the 2nd screen? Which ways can you utilise TV against other screens and scale branding efforts?

Bill Scott, easelTV
Ilicco Elia, DigitasLBi
Paul Lyonette, UK General Manager, YuMe
Julian Smith, Fetch

Session Type:
Industry Panel

12:30 pm – 13:30 pm


13:30 am – 13:40 am

Keynote Intro from

TV As We Know it is Changing Forever

Catch up television is becoming the preferred way to watch TV programmes, with viewers increasingly choosing mobile phones, tablets and computers as the device on which they want to view the content. What does this mean for traditional TV? How are these changes going to impact the way media is traded? Who are likely to be the winners and losers?

Brian Fitzpatrick , Managing Director, Europe,

Session Type:
Keynote Intro

13:40 pm – 14:20 pm

Keynote Presentation:

Innovation from a Broadcaster Perspective – How X-Factor Went Multi- Channel

ITV has been embracing the challenges to capture the attention of their audience. By using the X-Factor …..[app, game, voting system] ITV has shown how to engage with their audience across multiple screens and channels.

Jon Block, Controller of Commercial Digital Products, ITV

Session Type:
Keynote Presentation

14:20 am – 15:00 am

Google Sponsor Session:

Simplifying Multiscreen Content Monetisation

The proliferation of screens and user touch points in the last few years has created huge opportunity for user engagement, but has traditionally come at a cost of complexity. Simplifying that is something Google is passionate about; this session will outline the strategies we have been working on and share best practice.

Ross Brockman, Strategic Partnerships, Mobile & Games, Google

Session Type:
Sponsor Session

15:00 pm – 15:10 pm


15:10 pm – 15:40 pm

Track 1:

AR Revolutionising Above The Line Media with Pull Approach

Viviane will be speaking about how new life is being added into above the line media advertising by augmented reality based consumer engagement. The exciting world of AR and dynamic targeting having an direct impact on effectiveness of traditional media by making it measurable.

Viviane Paxinos, Head of Business Development, Blippar


Track 2:

Challenges of Multi-Screen Performance Campaigns

The rise in multi-screen media consumption has given advertisers a new challenge. Join Steve Pereira, Head of UK Advertising Operations, QUISMA as he discusses the ways in which marketers are coming to terms with this new ecosystem for performance advertising. Steve will share best practice tips for tracking across mobile devices and show how advertisers can use re-targeting for maximum return.

Steve Pereira, Head of UK Advertising Operations, QUISMA

15:40 pm – 16:10 pm

Networking Break

16:10 pm – 16:20 pm

Outdoor + Screens – a powerful partnership

The first billboard dates back centuries. The technology developments throughout these years have been ground-breaking and interestingly, outdoor advertising has been at the tip of that process throughout, migrating and moving alongside the changing technology landscape. Geo-fencing, augmented reality, NFC, and digital outdoor advertising (the here and now) all showcase the ability of an old medium to be flexible in the midst of a relentless revolution. Lee Anderson, Head of Marketing at Primesight, will take us through the exciting opportunities that advancements in screen, digital and mobile technology have presented outdoor advertising with.

Lee Anderson, Head of Marketing, Primesight

16:20 pm – 17:00 pm

Industry Panel:

Multiscreen Attribution and Cross Platform Tracking

Is multiscreen attribution actually happening? Can you track cross platform? Will you be able to use TV schedules against your 2nd screen?

Sponsored by Mediaocean

Barnaby Chapman, Product Director, Europe, Mediaocean
Indranil Datta, Brighttag
Nick Graham, Walker Media
Steve Pereira, Head of UK Advertising Operations, QUISMA

Session Type:
Industry Panel

17:05 pm – 17:45 pm

Wrap-Up Panel:

Transcending Screens

Following from last year’s success, we are wrapping up the day and trying to evaluate the significance and balance between the brand wanting the impact versus the ad operation measuring it.

Jon Block, Controller of Commercial Digital Products, ITV
Bill Scott, easelTV
Stephen Upstone, CEO and Founder, LoopMe

Session Type:
Wrap-Up Panel

17:45 pm – 19:00 pm

Networking Drinks Reception


Who attends Screens?

AdMonsters Screens caters to media leaders, mobile/tablet experts, digital marketers and innovators and those that are already trading in in the currencies of multi-platform and multi-screen. Attendees include:

  • Design & build creative agencies
  • Leading digital media agencies
  • Publishers & media owners
  • Advertisers & client brands
  • Technology vendors
  • The media technology investment community
  • Entrepreneurs, innovators and designers

What topics will be covered?

A sample of the topics that will be covered is:

  • Metrics and Measurement across platforms
  • Creative delivery
  • Maximising reach
  • Interaction between devices
  • Freemium vs. paid content strategy
  • Click-throughs V Completion plus many more

I’d like to present at Screens. How can I get in touch?

To apply as a speaker at Screens, please complete the speaker application.

I’d like to discuss sponsorship opportunities at Screens. How do I get in touch?

Our events are supported by the leading media technology and services companies. If you would like to know more about the opportunities at Screens, or any other event, please get in touch with our sales team.

Claudia Finlay
Phone: +49 89 76704459
Mobile: +49 172 8267364
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Registration enquiries?

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Press & PR enquiries?

Eliot Knepper
Phone: +49 8151 5566045
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